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Description
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Author : David Mermann Scott
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Narrated by : Sean Pratt
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Market to win with this new edition of thebestseller! The first edition of The New Rules of Marketing & PR presented readers with a unique playbook to navigatemarketing in the Internet Age. Now, in this fully revised and updated edition,author David Meerman Scott gives you all the hottest insider tips on the verylatest winning tools and techniques so you can confi dently market any product,service, or idea. With The New Rules of Marketing & PR, Second Edition, you’llsoon be publishing powerful and effective information on the Web, reaching yourbuyers directly,and saving big on your budget.
Praise for The New Rules of Marketing &PR
“This excellent look at the basics ofnew-millennial marketing should fi nd use in the hands of any serious PRprofessional making the transition.”
—Publishers Weekly (starred review)
“[Scott] goes far beyond technology andexplores the ramifications of the Web as it pertains to people. He sets down abody of rules that shows you how to negotiate those ramifications with maximumeffectiveness. And he does it with real-life histories and an engaging style.”
—Jay Conrad Levinson, “The Father ofGuerrilla Marketing”and author of the Guerrilla Marketing series of books “The New Rules of Marketing & PRteaches readers how to launch a thought leadership campaign by using thefar-reaching, long-lasting tools of social media. It is an invaluable guide foranyone who wants to make a name for themselves, their ideas, and their organization.”
—Mark Levy, coauthor of How to PersuadePeople Who Don’t Want to Be Persuaded and founder of Levy Innovation, amarketing strategy company “I’ve relied on The New Rules of Marketing& PR as a core text for my New Media and Public Relations course at BostonUniversity for the past six semesters. David’s book is a bold, crystal clear,and practical guide toward a new (and better) future forthe profession.”
—Stephen Quigley, Boston University DAVID MEERMAN SCOTT is an award-winningmarketing strategist, conference speaker, and seminar leader. He is the authorof World Wide Rave and the editor of The New Rules of Social Media series, alsofrom Wiley.
ISBN :
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9789381264379 |
GENRE :
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Marketing/Managemant |
LENGTH :
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11 hrs and 0 mins |
VERSION :
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Unabridged |
LANGUAGE :
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English |
PUBLISH YEAR :
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2012 |
FORMATS :
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MP3 (Audio CD) |
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