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Description
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Author : Saul J. Berman
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Narrated by : Anindya Chakravorty
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IT'S A BUSINESS CHALLENGE AS CONFOUNDING AS ANY CEO HAS EVER FACED: what do you do when you products as as popular as everbut consumers just don't want to pay for them anymore?
Perhaps no other industry has served as theproverbial canary in the coalmine for business model disruption than media.From newspapers struggling to find a profitable balance between relevance,access, ad sales, and subscriptions to record labels that have repeatedly stoodby while others innovated to meet customer needs, many media companies havewithered under a perfect storm of challenges to their traditional ways ofearning revenue.
But they aren't alone. In Not For Free:Revenue Strategies for a New World, author Saul J. Berman argues that companiesin nearly every industry are susceptible to five threats: Ubiquitous low-cost communications Virtually unlimited low-cost bandwidth
Virtually unlimited low-cost, real-timedata processing power
Consumer expectations for personalization,control, relevance, and timeliness
Rapid technological and competitiveinnovation
These trends will force companies toreinvent their business models to minimize the negative impact of disruptiveforces and maximize the revenue opportunities that shifting market trendscreate.
Timely and practical, Not For Free tacklesa problem that plagues all companies: how to grow revenue organically in thenear term. SAUL J. BERMAN is the Global Lead Partnerfor strategy and Innovation and Growth practices at IBM Global BusinessServices and leads IBM's biennial CEO studies. He has over twenty-five years ofconsulting experience advising senior executives of large corporations as wellas startups, focussing on competitive positioning, business strategy andplanning, and business model innovation.
“This is the book for people who wantpractical, real-world advice about how to make money from digital revolution.Not for Free is anchored in sound, P&L-altering business logic.” - GEORGEBAILEY, Senior Vice President and Chief Transformation Officer, SonyCorporation
“Berman tackles head-on how digitizationcreates changes in your customer's behavior. If you aren't understanding,segmenting, and aggressively serving these new behaviors, your customers willfind someone who is. regardless of your industry, don't wait to get'Napstered'. Read this book. - CHRIS GOROG, former CEO Napster
ISBN :
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9789381264362 |
GENRE :
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Management |
LENGTH :
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6 hrs and 0 mins |
VERSION :
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Unabridged |
LANGUAGE :
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English |
PUBLISH YEAR :
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2013 |
FORMATS :
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MP3 (Audio CD) |
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