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Description
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Author : Chris Trimble, Vijay Govindaranjan
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Narrated by : Rodrigo Davies
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“Genius is 1 percent inspiration, 99percent perspiration.” Thomas Edison said it over a century ago. No onelistened. When companies launch innovationinitiatives, they typically allot almost all of their time and energy on thatinitial one percent — the thrilling hunt for the breakthrough idea. But themuch ballyhooed burst of inspiration … is merely a starting point. The realinnovation challenge lies beyond the idea. It lies in a long, hard journey —from imagination to impact. In The Other Side of Innovation, VijayGovindaranjan and Chris Trimble reveal how to execute an innovation initiative.Regardless of the type of initiative, the crux of the challenge is thatbusiness organizations are not designed for innovation; they are designed forongoing operations. And there are deep and fundamental conflicts between thetwo. Drawing on ten years of research andexamples from innovators as diverse as Allstate, BMW, Harley-Davidson, IBM,Nucor, and Timberland, the authors show how to: Build the right team for your innovationinitiative: Determine who will be on the team, how it will be structured, andhow it will partner with ongoing operations. Anticipate and prevent conflicts. Run a disciplined experiment: Testassumptions, translate results into new knowledge, and measure progress.Identify and combat sources of bias that can jeopardize learning. VIJAY GOVINDARAJAN is the Earl C. Daum 1924Professor of International Business at the Tuck School of Business at DartmouthCollege, and was the first Professor-in-Residence and Chief InnovationConsultant for General Electric. He has been cited by Business Week, Forbes ,the Economist, and the London Times as a top thought leader in strategy. CHRISTRIMBLE, a well known innovation speaker and consultant, is also on the facultyat Tuck. “A wonderful book about successfullymanaging innovation” -ADI GODREJ,Chairman, Godrej Group “This book is all about moving from ideasstage to execution. innovation happens when there is an active partnershipbetween two teams-the one responsible for ongoing operations and the onedriving innovation. It can be a handy reference for all the organizationsseeking to execute innovations to build differentiation in the marketplace.”-AZIMPREMJI, Chairman, Wipro Technologies
ISBN :
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9789381264317 |
GENRE :
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Management |
LENGTH :
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6 hrs and 20 mins |
VERSION :
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Unabridged |
LANGUAGE :
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English |
PUBLISH YEAR :
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2012 |
FORMATS :
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MP3 (Audio CD) |
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